Average speed cameras are set to go live along a five mile stretch of the A500 through North Staffordshire this week.
The cameras have been installed along the D-road between Hanchurch and Wolstanton.
The new cameras – which will be enforced by Staffordshire Police and are funded by Highways England – use Automatic Number Plate Recognition to calculate the average speed of vehicles by measuring the time taken to travel between points.
Since January 2017 has been one fatal collision, six collisions resulting in serious injuries and 52 resulting in slight injuries on this stretch of the A500.
Police expect the scheme to significantly improve road safety on the route.
Chief Inspector Mat Derrick, head of Staffordshire Police’s Roads Policing Unit, said: “Average speed check cameras likes these have an important role to play in encouraging people to drive at appropriate speeds on our roads.
“Speed limits are enforced to protect you and other road users, and they should be respected and not used as targets. There are always other factors to consider including other road users, levels of traffic and weather conditions. The faster you are travelling, the less time you have to react to the unexpected and stop safely.
“We are committed to working with partners to reduce the number of deaths and serious injuries on the roads of Staffordshire and disrupting criminal use of the road network.”
Daniel Jellyman, Stoke-on-Trent City Council cabinet member for regeneration, infrastructure and heritage, said: “This is a busy stretch of the A500, served by a number of arterial routes to and from the city.
“The measures put in place by Highways England and Staffordshire Police will help to improve driver safety. The safety of all road users in the city is our priority.”
Highways England Project Manager Richard Gulliver said: “Speed cameras play a valuable role in enhancing safety, smoothing traffic flow and reducing congestion for drivers.
“At Highways England, safety is always our number one concern and statistics have shown a history of collisions and injuries around the entry and slip roads of the A500.
“Introducing these speed cameras will encourage drivers to stick to the speed limits and bring a greater consistency of vehicle speeds. This is expected to reduce the number of collisions by 37 per cent.
“We are sure this safety improvement will be welcomed by the many motorists who use this busy stretch of road every day.”