‘It’s excellent to use old buildings…’ – Plans submitted for shops, storage and offices at former potbank


A grade-II listed potbank could be brought back to life with shops, a gym and storage space.

Developer Purcia Limited has lodged plans for Aynsley Mill in Longton and says the scheme will bring up to 21 new jobs to the site.

The potbank housed Aynsley China until the factory closed its doors for the final time in 2014 with a loss of 40 jobs.

But new plans submitted to Stoke-on-Trent City Council would bring the Sutherland Road building back into use.

The application states: “The proposal ensures the delivery of commercial growth in the town centre that mirrors the aims and objectives of the core strategy.

“The proposal has a high positive impact upon the welfare of the people attending the gym and pole fitness units on site and gives people a focus and ensures spiritual wellbeing for members, as well as a base to form friendships.

“The reuse of a redundant building in a sustainable location will bring benefit in terms of its position next to local transport hubs and in doing so preserving an important piece of architectural history in Longton for future generations.”

An artist’s impression of the new-look Aynsley Mill.

The proposed scheme would include parking for up to 103 cars on the site.

The developer says it will not impact the ‘vitality’ or ‘viability’ of Longton town centre.

Built in 1861, Aynsley Mill has a brick look with plain-tiled roofs, and a main three-storey building.  Both the northern and southern ranges of the site are Grade II-listed by Historic England.

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Asman Ali, ward councillor for Longton East, has welcomed the proposals.

He said: “It is an excellent idea and it is nice to see an old building coming back into use so we won’t see it being set on fire or something.

“We want to see it being brought into modern use and it is a good idea.

“Before being elected I said I wanted to support local businesses so it is amazing to see jobs being brought to Longton. We don’t want people having to leave Stoke-on-Trent for work.”

City council planners will make a decision in the coming weeks.





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