When Stoke City won the League Cup in 1972, they also entered the top 40 with a new club song written by Jackie Trent and Tony Hatch, the same duo who penned the Neighbours theme tune.
The lyrics were and are pretty simple, on a similar theme to You’ll Never Walk Alone and the city motto Vis Unita Fortior, united strength is stronger.
It starts with, “Tell the lads in red and white, everything will be all right,” and builds to “We’ll Be With You, every step along the way, by your side we’ll always stay.”
And 48 years on, well, it’s being put into practice.
There is no football for the foreseeable future but the club hasn’t stopped.
Stoke fan Samantha Bullock said: “A huge thank you to Jack Butland who rung my mum today really cheered her up.
“He chatted with her for a while and asked if there was anything she needed he would get it for her.
“It really made her day as she’s isolated all alone except for her dog. We call her every day so it was lovely for her to hear a different voice.”
And Samantha’s mum wasn’t the only one with a similar story.
Pat Mason said: “We had a call from Rory Delap – he was so easy to talk to – lovely guy! We were so surprised and pleased. Well done Stoke City! Much appreciated.”
And Derek Burton said: “I had a call from Kevin Rooster Russell!”
And Adrian Leigh said: “Mike Pejic rang my parents at the weekend as long time season ticket holders, and had a long chat. It really made mum’s day. Great guy, great club.”
The club’s owners, the Coates family, have committed to paying all staff playing and non-playing over a turbulent summer – as well as at bet365, where as Stoke-on-Trent’s biggest employer they are in charge of more than 4,000 people.
The Denise Coates Foundation has donated £10m to help staff and patients at Royal Stoke and the County Hospital.
Danny Batth donated food parcels to the hospital where he was born, James McClean has funded extra essential personal protection equipment for NHS staff in Derry and Tom Edwards has come up with loads of creams and the rest to help the bruising and soreness that wearing all that PPE can mean during such long and unrelenting shifts.
As supporter Philip Kelsall said: “It’s not just about winning trophies hey?”
Kevin Chell said: “This is what a football club is about, not just what happens on the pitch, but by being a big part of that community. In these difficult times Stoke City have stepped up to the mark. In fact, the Coates family have reacted fantastically.”
And Cliff Brown said: “ A great big thank you to my football club. We can no longer attend matches on a regular basis as my wife is one of the heroic nurses at the Hartshill complex and is often at work on Saturday (she enjoys the matches as much as I do).
“Currently her ward has been set aside for coronavirus victims and everything the club is doing is much appreciated.”