Meet the woman who has set up North Staffordshire’s latest waxing salon after being made redundant


A beautician who has dreamt of working in the industry since she was a child has taken the plunge and launched her own waxing business.

Paige Gregory, from Cheadle, launched Waxing Perfection, at Wolstanton Tanning and Beauty in Wolstanton, after being made redundant following the closure of a salon in Newcastle.

The 22-year-old was determined to follow her dreams and work in the beauty industry despite facing pressures as a teenager to complete A-Levels and head to university.

Now Paige wants to inspire others to follow their own dreams – and make a success of her new business venture.

She said: “I’ve always loved beauty, ever since I was a young girl.”

Paige Gregory

“When I was at school I did really well academically and managed to get all As and A*s in my GCSEs, and my school really pushed for me to go to sixth form to do A-Levels and then university – but I knew that I really wanted to do beauty.

“I just think that you spend a lot of time at work so you need to do something, if you can, that you enjoy. You spend a lot of time there so you don’t want to be unhappy.

“When I was 13, my mum said to me that if I was serious about it, I needed to go and volunteer in a salon to see what it’s really like – which is a lot of hours and hard work.

“So I went along to my local salon in Birches Head, where I lived at the time, and I helped out for a year making tea and coffee, answering the phone, even scrubbing tan off the skirting boards on Saturday nights! I really wanted to get a good insight and I was so determined.

“Whenever it was quiet, the lady in charge at that salon would talk me through how I could move forward to study beauty, and that was honestly worth its weight in gold. She showed me her old college books and I learned so much.”

The day after her last GCSE exam in June 2014, Paige embarked on her Level 2 apprenticeship in beauty at a salon in Newcastle. By the time she was aged just 18, she had been given a full-time contract and was even working towards her teaching and assessing qualification, which meant she would be able to help apprentices.

Along the way she gained extra qualifications, including one in intimate waxing, which would go on to be her speciality.

“Due to Covid I was furloughed from my job during the first lockdown,” she said.

“We went back for a month in July, but then I got the sad call from my boss to say that the business was no longer viable and we were going to have to close, so I had been made redundant.

“It was such a worrying time because I had worked so hard to get to this point, it was all I’d ever wanted, and now I had no job, but still had my mortgage and bills to pay. I spoke to my former boss for some advice and she gave me her blessing to go out on my own and set up my own business.”

Paige launched Waxing Perfection prior to the second national lockdown, but had to close in line with lockdown rules. Now she is open for business again – and looking forward to seeing new and returning clients.

“I have built up my reputation as a waxing specialist. Whilst I’m qualified in all aspects of beauty, waxing is my favourite and it’s what I’m known for and interested in.

“Eighty per cent of my client base at my former salon were waxing clients, and I am so passionate about the science of waxing, the hair cycle, and how I can work to reduce hair growth and irritation.

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“Quite a lot of my clients have stuck with me and followed me to my new business, and I’m now looking forward to increasing my clientele.”

Paige only uses Lycon wax on her clients and works hard to keep her beauty room clean and hygienic.

“Lycon is an Australian brand and you have to do specific training so you are working to their standard, and they update that all the time. I have had ladies travel from as far as Manchester and London to visit me because I use Lycon.

“Locally there’s very few places where you can find Lycon.

“Good hygeine has always been a massive part of the job in my industry anyway, so it’s just about going above and beyond now to make sure that clients feel comfortable during the pandemic.

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“Because it’s a one in, one out, policy, my clients don’t see what I do to keep things clean, so I have recorded what I call my ‘Covid clean down’ and uploaded it to my Instagram page.

“I make sure I have 15 minutes between every client to ensure I’m doing the clean down, and when every client comes in I’ll take their temperature to be extra safe.

“I have been both excited and nervous to launch my new business because I’ve never been self-employed before and there’s a lot that goes into it. But I’ve had so much help from my family and friends and I just can’t wait to grow my business.”





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