Motorists pulling over near Staffordshire University will be hit with a £70 fine – from today.
And CCTV cameras will start enforcing the city’s newest red route from this morning.
It comes as a Stoke-onTrentLive investigation has found 1,393 motorists have been fined after stopping on Hanley’s four red routes since May, 2018. That cost drivers a whopping £45,257 in penalties.
Local businesses are not in favour of the new restrictions.
Neelan Nithiya, aged 35, who owns Nekan superstore, on Leek Road, said: “The red routes are really bad because no customers can park here now. I am going to lose business because no-one can stop here. Business is already bad at the moment because of Covid and now this.
“This is a business and my customers need to be able to park somewhere. The residents have permits to park here, but, as a business, I have no spaces.
“I don’t know why they have put red routes here, it isn’t necessary, and will reduce my trade. If people drive past and see it is a red route they will go somewhere else and I’ll lose customers.
“I also don’t have a loading bay for deliveries. The council should be supporting businesses at a time like this, not making it harder for us. They can’t just put red lines outside my shop.”
Abdul Ghafoor manages Sweet & Spice, on Boughey Road, which is off Leek Road.
The 55-year-old said: “The red routes are a big problem for us. It is going to make running this business more difficult. Our customers will see the red lines now and go somewhere else.
“The business is collection only at the moment and our customers need to pull up outside. But now if they pull up here, straight away they will get a fine even if it is just for five minutes. We’re already struggling due to coronavirus.”
StokeonTrentLive has approached the council for a comment regarding the city’s latest red route.