‘Neglected’ town centre offices are turned into stunning apartments


The transformation of an empty Stafford office building into apartments has now been completed.

Image House, in Stafford is a build-to-rent development, which has breathed new life into a building which had stood empty for more than three years.

It offers 27 apartments for rent in a mix of studios, single and two bedrooms.

It was carried out by Birmingham-based Key Land Capital which is an investment and development business with a multi-million-pound portfolio of developments across the West Midlands.

Managing director Kevin Sharkey said: “Our team has created a wonderful development comprising 27 quality homes, replacing an old and unloved office building. Tenants will, I’m sure, be delighted with the apartments, which are in an excellent location.

“Importantly, Image House and the surrounding area is poised to benefit from an ambitious town centre improvement plan that should see large-scale job creation, rising rental demand and sustained improvements in local residents’ quality of life.”

An artist’s impression of the Key Land Capital development at Image House in Foregate Street, Stafford.

Key Land Capital acquired the office building, in Foregate Street in Stafford, in 2017.

It is located opposite the Madford Retail Park and the former Stafford General Infirmary.

The detached 12,146 sq ft building, originally purpose-built offices with on-site parking and ground floor retail units, was sold by a private developer with planning permission for conversion to residential use.

Funding for the £3.4million development was provided by London-based peer-to-peer lender Blend Network. Contractor Connect PDI Ltd delivered the project.

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