A North Staffordshire oatcake shop is giving away free loo roll – with orders over £10.
Owner Chris Bromley, who has run the King Street shop for three years, came up with the novel idea while visiting the wholesalers.
It comes as shelves at supermarkets across the region and the rest of the county have been stripped bare by bulk buyers.
Now each customer who makes a purchase of £10 or more will receive a toilet roll.
And former policeman Chris revealed the offer is proving a hit after bringing it in today (March 14).
The 52-year-old, who is originally from Stoke-on-Trent but now lives in Congleton, said: “A lot of my customers are elderly and they have been saying how worried they are about the shelves being empty.
“When I went to the wholesalers like normal I saw the toilet roll and I remember a member of staff saying he’d been struggling to get some.
“At first I said the idea out loud as a bit of a joke but the more I thought about it, I knew it was a good way of generating a bit of business.
“I ended up with six packs of 16.
“I then put the offer on Facebook and it’s been crazy. There’s been huge interest, the reaction has been incredible.
“We’ve got quite a few rolls so we should be able to carry on with the offer for a while yet.”
Chris admitted trade has slowed at his oatcake shop since the launch of the new Wrights in the old Bee Jay Discounts store down the road.
He added: “It’s very worrying times for all businesses at the moment but especially small independent traders.
“I own the business and work there so my own livelihood as well as seven members of staff depends on us selling oatcakes.
“Wrights has opened just down the road from me and Woods has taken over the old Wrights shop. They both do oatcakes and are in competition with each other.
“We’re actually supplying our oatcakes to Wrights now but it’s definitely affected footfall.
“It’s what led me to think of a way of drumming up business.”
Despite the tough times, Chris has no regrets about taking on the shop which has been going for more than 40 years.
He added: “I worked in the police force but retired at 48. I was too young to give up work altogether and the oatcake shop came up for sale at the right time. The rest is history.”
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