Retail giant with almost 800 workers opens huge new warehouse – so staff can stay two metres apart


Online electrical retailer AO has opened a huge new warehouse in South Cheshire – so staff can maintain social distancing while they’re at work.

The company has opened a 110,000 square foot distribution facility in Crewe to serve a growing number of customers and big-name brands including Aldi, Simba and The Cotswold Company.

The new warehouse – which is called Latchford – is the third in the town for AO which now boasts just under one million square foot in the town.

The opening of the new facility will mean AO can ‘easily keep on top of social distancing and keep its 779-strong workforce safe and keep the business rolling.’

John Roberts, founder and CEO of AO, said: “Latchford is named after Alan Latchford, who passed away sadly in March. Alan was on the other side of the famous £1 that led to the creation, 20 years ago, of AO.

“On Christmas Eve 1999, he bet me £1 that we couldn’t use the internet to transform how people buy white goods. Twenty years on, the opening of our Latchford warehouse will now be a lasting tribute to Alan.”

Once fully operational, Latchford is expected to be able to store up to 35,000 more items, from white goods to sheds and furniture.

AO staff pictured inside the new Latchford warehouse

Crewe is also home to AO Logistics’ head office and two distribution centres, Alpha and Omega, which opened in 2012 and 2016 respectively.

David Ashwell, managing director of AO Logistics, said: “We are delighted and excited to be opening our new Latchford site on Weston Road.

Crewe has absolutely become the home of our logistics business and we’ve also become an integral part of the local community, and as a result we are proud to continue with our investment in the local area.”

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David added: “The opening of our new warehouse is a great measure of the confidence that our third party clients have in AO.

“During the Covid-19 pandemic our amazing team has been delivering safely and efficiently, providing a lifeline for AO.com’s customers which in turn, third party clients have benefited from. 

“I’m really proud of how the team has adapted to necessary changes without missing a single day of delivery with record net promoter scores over the last three months.

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“We’re proud to share our AO service capability with other retailers and third party clients particularly during this difficult time when, thanks to AO, their customers have been able to rely on them. 

“We’re keen to continue to build long-term relationships with retailers and clients who understand the value of an expert, national two-person delivery network.”





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