Revealed – how Stoke City are still beating Premier League clubs at their own game



Televised Stoke City games regularly pull in more viewers than Premier League matches.

Stoke’s trip to West Brom on January 20 was watched by 530,611 people in the UK.

That makes it the fourth most-watched game in the Championship up to February 9, the latest date for which figures are available, according to exclusive Stoke-on-Trent Live research using the Broadcasters’ Audience Research Board’s (BARB) figures.

It’s also a bigger audience than 15 Premier League matches, 15 per cent of all those screened.

The Potters’ home game against West Brom on November 11 was watched by 483,017 people, more viewers than 10 Premier League games.

Overall, Stoke’s televised league games have averaged 313,962 viewers each, the fourth highest of any EFL club.

Leeds top the list with an average of 423,229 viewers per game. Nottingham Forest are next with 360,098 viewers, followed by West Brom on 329,364.

All Premier League clubs draw a larger average number of viewers than EFL clubs, with Bournemouth attracting the least (625,427 on average per game), followed by West Ham (636,296), Crystal Palace (658,897) and Burnley (703,005).

Those averages will be impacted by having played the likes of Liverpool and Manchester United.

West Ham v Manchester United was watched by 1,175,310 people for instance.

Liverpool is the most watched team in the country.

An average of 1,662,801 people in the UK tuned in to watch each of their televised league games in 2019/20.

It puts them comfortably ahead of Manchester United, whose games have drawn an average of 1,520,948 viewers.

It’s a predictable top two given that Liverpool and United have the two largest fan bases in the country.

It’s a predictable top six as well, seeing as it’s made up of the clubs routinely called “the big six” – Tottenham (1,286,847 viewers per game), Chelsea (1,143,175), Manchester City (1,136,054) and Arsenal (1,117,644).

The most watched game in all divisions this season is Liverpool v Manchester United.

A massive 2,642,336 people tuned in to watch the two sides on January 19, according to the figures.

Liverpool v Manchester City was the next most watched game with 2,548,651 viewers on November 10.

Norwich City v Manchester United had 2,217,576 viewers on October 27.

Manchester United v Chelsea was watched by 2,183,019 people, Manchester United v Liverpool by 2,139,490 people, and Tottenham v Liverpool by 2,063,426 people.

Viewing figures for this research have been calculated using the figures published BARB’s website [https://www.barb.co.uk/viewing-data/four-screen-dashboard/].

BARB’s available figures run from the start of the season until February 9 and do not include games shown on Amazon Prime.

Figures were also unavailable for a total of 11 Premier League games shown on Sky or BT.





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