Revealed: How Stoke City’s huge wage bill affects their income



A comparison between Championship clubs’ most recent sets of accounts gives an insight into where they get their money from.

Football finance expert Kieran Maguire, who is a lecturer at the University of Liverpool, has looked at how much clubs in the top two tiers earn from broadcast and matchday revenue for each £1 of wages paid.

Maguire’s figures show Stoke City earn £0.91 per £1 of wages from Championship broadcast money.

And their matchday income per £1 of wages stands at £0.11 – the lowest in the division.

According to Maguire, the TV deal for the second tier covers a combined 50 percent of the clubs’ wage bill, and that goes down to 28 percent if parachute payments are subtracted from those teams who have been relegated from the Premier League.

There is a considerable differential between second tier sides when comparing broadcast income per £1 of wages. Leeds made the least, with £0.17, while Hull City made the most at £1.61.

In terms of matchday income per £1 of wages, the figures range from Stoke’s £0.11 and the £0.36 of Sheffield United – who are now in the Premier League.





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