Roundabout has become ‘free-for-all’ for advertising banners


Banners placed on a busy roundabout are to be investigated following concerns the site has become a ‘free-for-all’.

The advertising has appeared at the roundabout located at the junction of Tape Street and Well Street in Cheadle.

Now town councillors are writing to Staffordshire Moorlands District Council to raise the issue and ask for details on rules over putting up banners.

Paulette Upton told a recent meeting of Cheadle Town Council: “There are a lot of banners being put up. They are distracting to drivers. Most of the banners are commercial.

“Can’t Cheadle Town Council look at taking ownership?”

Fellow councillor Ron Locker said the problem was that no-one was monitoring the situation.

He said: “For the last four years, it has been a free-for-all. They are commercial banners and Staffordshire Moorlands District Council is not monitoring it.

“It has become a blight on the town and they should have permission.”

Councillor Richard Alcock said: “This is a dangerous roundabout and the banners are blocking the drivers’ views.”

Town Mayor, Councillor Ian Plant, said the banners were at the discretion of the district council. “Anyone can apply. I propose that we write to the Moorlands council for a stance on this.

“When we know who is responsible, place it back on the agenda,” he added.

Councillor Alan Thomas said he believed that the district council was responsible for the banners.

The proliferation of advertising banners has now been discussed by Cheadle Town Council

He said: “I do not think that the district council have the manpower to do it.

“Staffordshire Moorlands District Council needs to put things in place.”

Councillor Kate Martin said the banners were unsightly. She said: “Covid-19 has meant that staff at the Moorlands council are not going out and are working from home.

“We should put the onus on Staffordshire Moorlands District Council.”

Councillor Jamie Evans asked if the town council were told when banners were going up. He said: “Can’t we take control? We know the ones that have been up a lot.”

Deputy Mayor Gary Bentley, said the council needed to be careful.

He said: “Some of the banners are for events which benefit a lot of people. We could stamp on other people’s toes.”

Councillors agreed to write to the district council about the process of putting up banners in the area.





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