Stoke-on-Trent voted kindest UK city for carrying out acts of kindness in 2020


The people of Stoke-on-Trent are the kindest in the UK as people share small acts of kindness across the nation.

Research carried out as part of Circuit’s Messages of Joy campaign revealed 68 per cent of people agree that Stoke-on-Trent is the kindest city in the UK, topping Manchester and Glasgow.

The pandemic is said to have encouraged more people to carry out acts of kindness, including going food shopping for someone else, or getting in touch with someone they’ve not spoken to for a while.

Despite the second UK lockdown, Brits still reported receiving an average of five acts of kindness from others.

Here are the kindest cities in the UK, based on their acts of kindness:

  1. Stoke-on-Trent (68%)

  2. Manchester (64%)

  3. Glasgow (63%)

  4. Oxford (63%)

  5. Newcastle-upon-Tyne (63%)

  6. Edinburgh (62%)

  7. Cambridge (61%)

  8. Brighton (61%)

  9. Birmingham (61%)

  10. Cardiff (60%)

Hanley City Centre

Those who have inspired the most kindness this year include NHS workers (53 per cent), postmen, supermarket workers and bin men (39 per cent), as well as Sir Captain Tom Moore (33 per cent).

On the other hand, only seven per cent of those asked said politicians inspired kindness in us as a nation.

Stokies were most likely to brighten someone else’s day – but which acts of kindness were the most popular?

A simple checking-in text message was voted the most common act of kindness (43 per cent) as well as someone paying a compliment out of the blue (31 per cent). Around 15 per cent also said a stranger’s kindness was most likely to make them feel less lonely during the pandemic.

Here are some of the most common and heartwarming acts of kindness you could share with others:

  • Text someone to check they are okay

  • Pay someone a compliment out of the blue

  • Call someone you’ve not spoken to in a while

  • Send a message of kindness in a card

  • Send a gift in the post

  • Send someone flowers

  • Send a handmade gift to someone

  • Deliver a home cooked meal

  • Cut your neighbours grass

  • Go food shopping for someone

  • Buy food for a homeless person

  • Pick up someone’s prescription for them

  • Donate to the local food bank

  • Let someone know you’re there for them

  • Tell people that you love them

  • Smile at people when out and about

TV presenter, author and philanthropist Katie Piper is working with Cricut to spread kindness this festive season. She said: “This year has been incredibly tough for many, so giving back and thinking of others is more important than ever. My own experiences have taught me the power of positivity, positive affirmations and spreading kindness.

“This is why I’ve created bespoke inspirational messages of joy with Cricut, to ask the nation to pay it forward. Whether it’s creating a thank you card for your local delivery driver or sharing a lovely affirmation with a friend who is going through a tough time – spreading joy is what it’s all about for Christmas 2020 and beyond.”

The research is to support the launch of Cricut’s Christmas campaign to spread #MessagesOfJoy across the UK.

Kathy Hodson, Cricut Craft Trends Expert and UK Marketing Manager added: “We know this Christmas is going to be different to normal, and many of us could do with a boost.

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“Given that it’s often small acts of kindness that can make a huge difference, we are inspiring the nation to create handmade gifts, featuring inspirational #MessagesOfJoy designed by our ambassador author and TV presenter Katie Piper.

“We are asking the nation to pass on these handmade gifts to those who truly need them this year, whether it’s a friend, neighbour, your local postman or postwoman, or a perhaps a carer in your local care home or NHS worker. We want to pass on the kindness and showcase how easy it is to do this with the Cricut Joy machine.”





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