Stoke-on-Trent’s biggest shopping centre is to be given a new look – just a month after a new company was brought in to manage the complex.
The Hanley centre – which was formally run by debt-ridden operator intu – was taken over by London-based property management company MAPP in October after intu fell into administration in June; while APAM took on the asset management responsibilities.
Now bosses at the centre have revealed that the shopping centre is to undergo a rebrand – and retain its historic The Potteries Centre name.
Over the next few months, new signs which pay homage to the city’s 300-year industrial heritage will be installed at the main entrance to reflect the new brand. The new logo features a black bottle kiln on a white background.
Centre bosses say the new look has been designed to ‘represent Stoke-on-Trent’s past and present.’
Amy Whittaker, general manager at The Potteries Centre, said: “Stoke-on-Trent is a fantastic city with a rich and creative heritage that we’re really proud of and it was important to honour that in our branding.
“The Potteries Centre has been at the heart of our much-loved city since 1988 and this re-brand marks the start of an exciting new journey for the centre and the city.
“For us it is about ensuring The Potteries Centre remains an inspiring and loved destination for our community, as a neighbourhood shopping centre, cultural destination and community hub – a place that makes Stoke-on-Trent proud.”
The new brand has also been rolled-out across the shopping centre’s new website and social media channels, and staff at the centre are soon to be kitted out with new uniforms.
Amy added: “Though our centre is only partially open at present, our teams have been hard at work behind the scenes, and we’re really looking forward to sharing the new look with our visitors.
“The Potteries Centre has always been a great place for families and friends to socialise, shop, eat and drink and we are committed to making sure that it gets better and better.”
The majority of shops at The Potteries Shopping centre are currently closed as part of the current lockdown restrictions with only a number of essential retailers – including the pharmacy within Superdrug, The Post Office (inside WHSmith) and Vision Express – allowed to open.