Stoke City staff have been assured they will continue to be paid despite the football shutdown.
Turnstile operators were among the part-time workers who received letters from the club on Thursday to confirm they would still receive wages for four home matches which have already been called off.
And the Coates family has told full-time employees at Stoke and bet365 that there will be no job losses over the next five uncertain months.
Stoke supporters have not been surprised by the gesture, which came before the Government laid out extensive economic support plans last night.
But there is recognition of just how much this will help people in these strange and difficult times.
Fans have been getting in touch with words of praise and thanks.
Hazel Howle: Well done Coates family.
Cathryn Robson: Well done… and thank you.
Gary Pardy: Brilliant, absolutely brilliant.
Simon Wtn: What a great thing to do and it makes me even prouder to be a Stokie.
Lea Fulcher: Stoke people look after Stoke people.
Carl William Bailey: The best. Well done.
Mike Hulson: Are you watching Richard Branson?
Charlie Bostock: Every employer should do this, at least for three months then review things. Show some loyalty to your staff.
Jeff Maskrey: Well done! At least someone looking after their own.
Paddy Singer: Top quality decision, well done.
Angela Smith, chairwoman of Stoke fans’ council, told StokeonTrentLive: “The owners of the football club and bet365 have taken a massive decision to pay staff in very difficult times. It is unprecedented situation. I don’t know how many companies will do the same and at this minute in time when people are struggling and worried, it is a fantastic gesture.
“There are people in the world who can afford to do something like this but do not.
“A lot of people don’t realise how much the Coates family gives to this city, not only as the largest employer but also donating time and money to charities. Without them the Potteries would be a much poorer place. We owe them a debt of gratitude.
“bet365 are possibly going to struggle as much if not more than many businesses because there’s very little sport to bet on unless they are going to take bets on marble racing down a hill in Bucknall.
“This is a selfless act. I don’t think too many people will have expected that statement and it will have come as a major relief.
“I’m very proud to support Stoke City.”
Peter Coates, the Stoke chairman, has been clear that the gambling industry, like the rest of society, is navigating through the unknown.
But a spokesperson for bet365 said: “In times of uncertainty is was essential that we reassured our people of the commitment we have to them and the wider community.
“They have been instrumental in our success and will continue to be so throughout these troubling times and beyond, when normality will inevitably be restored.”