‘Russian Lidl’ Mere scouting out 300 UK locations


Bargain-loving shoppers could soon have a supermarket cheaper than all the rest.

While Lidl and Aldi has proved a big hit with shoppers across North Staffordshire with the two German retailers boasting a number of stores across the area – a rival could be emerging from Russia.

It has been reported that Mere – dubbed the ‘Russian Lidl’ – is planning on opening more than 300 stories in the UK over the next eight to ten years.

The Mirror reports how Mere, which trades as Svetofor in Russia, has already confirmed its plants to open four UK stores this year with the first expected to open this summer.

However the retailer, which has 3,200 stores internationally and opened its first European Mere store in 2018, is ‘ramping up its extension plans’, according to the Mirror, and is eyeing up launching hundreds of stores.



The supermarket trades as Svetofor in Russia
The supermarket trades as Svetofor in Russia

According to trade magazine The Grocer, Mere wants to open more than 300 stores over the next eight to ten years. And the publication reports how the business claims it will undercut Lidl and Aldi by 20%-30%.

It had originally planned to open its first ever store in the UK in Preston in June – but this has now reportedly been pushed back until mid-July.

A further three shops are also planned – including two in Wales, in Mold and Caldicot, and another in Castleford in West Yorkshire.

Would you shop at Mere? Let us know in the comments section here.

According to The Grocer, the firm is eyeing the following locations – Devon, Stockport, Neath, Banbury, Selby, Bradford, Middlesbrough, Grantham, Kettering, Plymouth, Beckenham, Gloucester, Northampton, Cardiff, Oswestry, Barnsley, Sheffield, Exeter, Stretford, Southampton, south Scotland and Wales.

Mere stores in Europe effectively double up as warehouses, with images from existing sites showing items displayed on palettes.

Get email alerts for the latest top stories from Stoke-on-Trent and North Staffordshire

Suppliers are expected to deliver straight to the shops, cutting down costs on having to store items elsewhere.

As well as fresh food, Mere shops across Europe also have chilled and frozen ranges.

It is reported how each store in the UK will have around 1,200 items, just eight staff, and be around 10,000 sq ft.

Speaking to The Grocer last month, Mere UK head of buying Pavels Antonovs said the supermarket’s prices will undercut even the cheapest supermarkets.

Mr Antonovs said: “We are the gap in the market. We don’t have any competitors.

“Our model is no service and no marketing.”

Top stories from today’s newsletter

Not signed up to the newsletter? Try it outhere

Sign up now to receive it for freehere





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *