Stoke City fans are all saying the same thing on one decision club could make



It has been 19 years since Stoke City swapped the Stoke-on-Trent coat of arms for a new minimalist design as their club badge.

The modern version was and is definitely more simple – and that must be a relief for anyone trying to copy it on their back of their school text books.

But is it more popular? Probably not, considering the feedback consistently received over nearly two decades.

Fans have been getting in touch with their views on the badge – and whether, perhaps, Stoke might consider reverting to one from the past.

Jimmy Poisson: It’s soulless and corporate. Shows nothing of our proud heritage or identity. Would love one of our old badges back.

Lee Hawthorne: I hate it.

Tom Thrower: It’s the worst badge in the football league unfortunately.

Grant Hopwood: I’ve been brought up on the current badge but I do prefer the look of the old shield. Just modernise it a little.

Mark: Am I the only one who doesn’t hate it? I mean I don’t love it but it’s not the worst badge in the football league.

Rob White: I’m fine with it. Not against seeing a tweak to the design in a few years’ time though.

Deggy: Better ask Forest fans, after all the new badge is built on a bed of lies!

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Which is the best Stoke City badge?



Phil Barker: Never liked the new badge, much preferred the old ones! I’d be buzzing if they decided to revert to a previous design.

Jeff Hill: Does anyone like the new badge? It looks corporate and naff, like a McDonalds sign or something. Bring back our lovely crest.

David Booth: As bad as Fulham’s badge.

Michael Wright: Bring back the city crest!

Dave Taylor: Bring back the coat of arms. Only because it’s on my arm! And obviously a far better badge.

Mark Wilson: The previous badge was a hell of a lot better.

Eric Probyn: Never liked it. Bring back the old badge.

Adam Breed: Bring back the crest.

Mark Dunn: Why still got the Icelandic blue on the our badge?

Joel: At least it’s not a shampoo logo (like Bournemouth).

Andrew Edwards: Never done anything for me!

Gaz Nadin: I prefer our 80s badge. Had the stripes, the knot and the kiln – and it looked great on red and white stripes.

Nigel Howle: It does the marketing job but people will always be fonder of the city crest.

Sam Hill: Not long after we got promoted I went to Washington. A kid recognised the badge as a Stoke one so in that sense it’s done its job. In another sense it’s ***** compared to the last two, especially the city crest.

Stephen: I prefer the old crest one but this one is known all over the world.

Simon Deakin: Hate it, looks amateurish.

Marc Espley: It’s not the best. It’s done what Phil Rawlins set out to do though with it. It identifies the club to those that don’t know us. Brand identity is massive and protected highly.

Chaserbo: Looked cheap and nasty when it was revealed, looks cheap, nasty and dated nearly two decades on. Horrendous design. It looks like the work experience did it on a tea break. The club should hire a proper design agency for a new one or, quite simply, have part of the old one back.

Matt Swift: It’s complete meh. Seen far worse and seen far better. There’s so much heritage in the city crest and icons (kilns etc) that could be worked into it.

Jif: Absolutely dreadful badge. There are few worse in the 92 clubs.

Liam Hall: Should have been changed when Coates bought the club back. The blue is absolutely pointless.

Ethan: Old one’s far better.

Gil Wilkinson: I prefer the new one.

Michael: Regardless of whether people think that it’s better or not, it’s definitely served its purpose. There might be other factors such as being in the Premier League and the explosion of Fifa and Ultimate Team but it’s gotten to the point where many people and most football fans recognise it.

Dan Rowley: Wish they would change it. Most boring badge in the Football League. Previous ones have been far better.

Kenneth Blakeley: It’s ok but (the city crest) is the Stoke City badge for me. Instantly recognisable.





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