Stokies ranked as England’s biggest restaurant spenders after lockdown easing



Stoke-on-Trent families have been splashing the cash since the lockdown easing – after the city was ranked number one for restaurant spending.

Boris Johnson allowed indoor eateries such as pubs and restaurants to welcome back punters from May 17 – with outdoor venues opening a month earlier.

And according to credit and debit card provider Dojo, spending in Stoke-on-Trent was up 195 per cent between Monday, May 17 and Sunday, May 23.

Cleveland came in second with a 144 per cent increase with Liverpool the 10th biggest increase seeing a 98 per cent rise.

And it was good news for the city’s pubs which saw a 94.4 per cent increase over the same time period.

Jon Knott, Head of Customer Insights at Dojo said: “After over a year of lockdowns and restrictions, it is no wonder that we’re eager to get back to normality, and for some of us, this includes going out for dinner at the local restaurant.

On the May 17 23 per cent more restaurants were able to trade compared to the previous week. These new relaxed restrictions also meant that 67 per cent more pubs were also able to trade.

“Indoor hospitality’s return has allowed a number of small businesses to reopen their doors, after many have been excluded from the easing of restrictions since April 12. Restaurants have seen a 49 per cent increase in sales since indoor dining reopened with a marked increase in the average order value (+33 per cent).

“As the English summer approaches, pub-goers are able to flip between indoor and outdoor seating so restaurants and pubs are trying to limit customer contact points where possible. This means taking secure contactless, Apple and Google Pay payments as opposed to cash.

“Dojo can provide the ideal solution for this as our card machines have both Wi-Fi and 3G/4G SIM connectivity which enables hospitality staff to take reliable and secure payments from customers outdoors, without a Wi-Fi connection.

“That means pubs and restaurants that use our services would no longer need to worry about having mobile SIM connectivity and can continue to trade even if their Wi-Fi fails.

“It’s great to see the hospitality industry picking back up and we hope to see small businesses flourish throughout the summer months.”

The top 10 places people spend in restaurants after lockdown

  1. Stoke-on-Trent
  2. Cleveland
  3. Blackpool
  4. Bradford
  5. Taunton
  6. Hull
  7. Leeds
  8. Derby
  9. Exeter
  10. Liverpool

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